Here’s what’s included:

The Cash Conversion Tool (aka Forced Savings Comparison©):

If you have ever had someone tell you they wish to pay cash rather than finance, this tool will help overcome the problem in minutes. Created to be interactive with your customer, the presentation will show your client the financial advantages of financing even if your rate is higher than their (rates) returns on investments.

The Line of Credit Tool:

Chances are you’ve heard clients tell you they would prefer to use their Line of Credit rather than your financing program. Our Line of Credit Tool© will take them through a mathematical presentation designed to make them see the errors of their ways!

Bank vs. Dealership Financing Tool:

Have you ever heard a client tell you they wanted to use their bank instead of your financing program? This powerful on-screen tool will change their minds… yes, once again in just minutes.

EASY-SELL© Tutorial:

This on-screen program will provide you with the most effective F&I sales presentation available. Explaining the negatives of Step-Selling, then incorporating Menu-Selling and Conventional Selling techniques, EASY-SELL© will increase sales for all F&I products and services faster than any other system in use today.

On-Screen Brochures:

Our On-Screen Brochures have been designed to highlight your mainstay products, providing bullet points and closing techniques. These On-Screen Brochures marry perfectly with our LANGUAGES© DVD presentation programs.

Click & Close©:

Have you ever been at a loss for words during your closing sequence? Imagine for a moment your client challenges you with familiar objections such as, “It costs too much, I can get it cheaper elsewhere, I can take care of it myself, I don’t keep the car that long, I don’t need it, It won’t happen to me” and others. Imagine again that with a simple mouse click you can have choices of closing word-tracks on screen to help overcome the objections. Click & Close© will make closing easier than ever before!

EASY-SELL© The Book:

Perfecting the EASY-SELL sales technique is not a difficult challenge. In order to assure a short learning curve we created this training manual filled with simple procedures and advanced sales and closing techniques. The closing and objection-handling ideas shared in this book are different than those appearing in our Complete Automotive Business Management Encyclopedia Series. Please note that much of the content covered in the Book is also available on two audio CDs supplied with this package.

Perfecting Turn-Overs On-Screen©:

We know that the Business Office Turn-Over can be a challenge from time to time. We also know the only way to remedy the situation is by assuring your sales team gets the best training possible. Happily you may not have the time to devote to this so we did it for you. Perfecting Turn-Overs On-Screen will walk your novice sales person through a step-by-step explanation of what the Office does, what it sells and why it is so important for all parties concerned. Simply sit your sales person in front of the computer and let the program do much of your training for you.

Perfecting Turn-Overs on DVD©:

This was our very first video production… taped in 1990. Why haven’t we updated it? The answer is simple; nothing has changed! We purposely kept things as they were from years gone by to illustrate how things have remained the same while so much around us has evolved. This video will show poor turn-overs then provide on-screen tips as to what was wrong. A good example is shown as well and each vignette encourages audience (sales people) participation in sales meetings. Also covered is the importance of having an F&I Office for client retention and long-term satisfaction.

F&I Objections Over-Ruled on DVD©:

This was our second video presentation and this one has also been left as is. Those viewing this program will learn ways to overcome the following objections: “My brother’s a mechanic, Don’t you make good cars, It’s the last car we’ll ever buy, I had it before and I didn’t use it, I had it before and it didn’t work and I can get it cheaper elsewhere”. On-screen tutorial will help make note-taking easier.

The Complete Automotive Business Management Encyclopedia©:

This may be the most comprehensive and most-used F&I reference material used in North America. These three volumes contain almost 400 pages jam-packed with topics covering the basics of office organization to advanced objection-handling and F&I closing techniques. Virtually every F&I situation one may encounter is covered in these volumes. This set marries perfectly with EASY-SELL, The Book©

LANGUAGES on DVD©:

This is truly the fait-a-complit… the true finishing touch to a powerful and effective F&I marketing package. LANGUAGES on DVD contains a series of infomercials designed to present to your customers. Testimonials will attest to the fact that these presentations can sell your products without you even having to say a word. Add that to the other important advantage… the programs are available in English, French, Cantonese, Mandarin and Farsi permitting you to communicate with your clients in their language of greatest comfort. There is nothing else like this anywhere. Marry this with the On-Screen Brochures and the various Tools in this package and you’ll have a sales and marketing aid that will be virtually unbeatable.

  ©1985, ©2005, ©2008 Harvey Cohen. All rights reserved.